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we make it happen
Effective advertising in a competitive market cannot
be created in a vacuum. Sussman Sikes provides detailed business and
marketing strategies, integrating your unique internal organizational
issues, competitive situation, industry trends and consumer behavior.
The marketing plan is developed through close and thorough teamwork
between your key staff and the principals of our firm, Alan Sussman
and Diana Sikes. Our marketing services include:
MARKETING
& BUSINESS PLANS
- Market, industry and competitor research and
analysis
- Consumer research and analysis
- Identification of organizational problems and
opportunities
- Development of quantitative and qualitative client
objectives
- Development of short and long term strategies
and financial projections
- Development of marketing tactics to attain client
objectives
ADVERTISING
PRODUCTION
- Development of complete creative direction for
multifaceted progarms
- Television commercial production from ads to infomercials
- Radio commercial production
- Print advertising production
- Collateral materials, newsletters and brochures
- In-store merchandising and POP materials
- Billboards and onsite media production
- Web design
MARKETING
PROGRAMS
- Internal team-building programs and incentives
- Training programs, videos and workbooks
- Consumer research: focus groups, telephone and
intercept studies
- New product development
- Consumer packaging and retail distribution development
- Vendor co-op fund development and group buying
programs
- Pre- and post-launch consumer studies
MEDIA
SERVICES
- National, regional and local media services for
broadcast, cable and print
- Planning, placement and tracking of all media buys
- Post-buy analysis and evaluation services
29200 NORTHWESTERN HWY., SUITE 130 • SOUTHFIELD, MI 48034
ph: 248.353.5300 • fax: 248.353.3800
© 2001-2005 Sussman Sikes & Associates, Inc. All rights reserved.
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